Look!

This is how we do it.

The new ID.4 GTX

B-ROLL AND SOCIAL MEDIA CLIP
Volkswagen

The ID. Family

MARKETING FOOTAGE / TVC
Volkswagen

The camouflaged E-Bulli

B-ROLL AND SOCIAL MEDIA CLIP
Volkswagen

Sport Sponsoring

IMAGE FILM (GERMAN)
Deutsche Sporthilfe

Gottschalk drives E-Touareg

SOCIAL MEDIA CLIP (GERMAN)
Volkswagen

Firefighter Challenge

STORY AND B-ROLL
Distribution to all major tv channels in Germany
PNR

Hut ab, Helm auf

BEHIND THE SCENES OF THE CAMPAIGN
German Federal Ministry of Transport

Pikes Peak electrified

CLIP
Volkswagen

ID.7: Like we do it

B-ROLL AND PRESS EVENT
Volkswagen

Jaguar at the Classic Days

SOCIAL MEDIA CLIP
Jaguar Land Rover

The ID. Buzz is here!

INT'L MEDIA FOOTAGE
Volkswagen

First Look: The Polo

B-ROLL AND SOCIAL MEDIA CLIP
Volkswagen

Monterey Car Week

CLIP AND B-ROLL
Volkswagen

Exploring Iceland

MARKETING FOOTAGE
Volkswagen

Off-road!

THE ALL-NEW TIGUAN
Volkswagen

Drive-thru world record

SOCIAL MEDIA CAMPAIGN
McDonalds

omg!TV

WEB SHOW (SERIES)
Yahoo!

VW R in Goodwood

SOCIAL MEDIA CAMPAIGN
Volkswagen R

We make
films.


Innovative. Creative. Effective.

We create compelling motion picture content for global brands, NGO's, federal ministries, international organisations and leading creative agencies. While our focus has largely been on the automotive industry, special events and extraordinary stories, our creativity and skills can be applied to a wide range of our clients' needs. In addition, we produce sophisticated reports and documentaries for television and OTT streaming platforms. Our projects are nearly all white label.

We are TiSAX® certified (an assessment and exchange mechanism for information security based on the ISO/IEC 27001) for "Information with High Protection Needs" and "Protection of Prototypes during Film and Photo Shootings". Our Participant ID is PTWHFL.

Why
us?

Because we're different.

Weare not just another creative agency putting forth crazy ideas. Admittedly, we often feel like artists and sometimes praise ourselves for the amazing stuff we create. And yes, we are true geeks who get excited about almost every new production gadget. But our first and most important love is telling stories, shooting epic pictures and creating emotions - about your product, your service or your vision. In doing so, we rely on our expertise. Our award-winning filmmakers and terrific storytellers have been trained by the world's biggest brands - and Europe's largest media corporations and TV broadcasters, as well. That sets us apart. Because we know that the best marketing doesn't feel like marketing - it feels like a recommendation from a friend. This is what we deliver.

The guy
behind

A polymath. Literally.

He is the creative mind, the man of action. Whether it's coverage of special events, b-roll footage, social media clips, documentaries or even high-end commercials - Paul Norman Reichelt aka Paulie Ritch has created tons of the finest motion picture content around the globe. Before founding PNR in 2010, he was employed by ProSiebenSat.1 Media SE for more than ten years – a media company that operates almost 30 television channels, including those with the largest market shares in Germany. Most recently, he worked there as an editor, reporter and video journalist. Previously, he was a production director for the group's news channel and a video and trailer editor in the sports department. Paul entered the media biz with a three-year dual education program as a “Media Designer for Images and Sound” at ARD (Germany's public broadcasting company) and studied cinematography and film editing at the Central German Television Academy. In addition, he later completed a two-year editorial traineeship. This absolutely extraordinary combination of administrative and editorial skills, as well as his extensive technical-creative experience enables unprecedented efficiency at a high professional level.

These are the
facts

Facts & Figures

Brands & Clients
Allianz Insurance
Allianz Global Investors
Aperto (IBM iX)
ARD
Audi
BlackRock
Bosch
Bundeswehr (German Army)
Bugatti
Coca-Cola
Commerzbank
dammanworks
DDB Doyle Dane Bernbach
Deutsche Bank
Deutsche Sporthilfe
DRIVE. Volkswagen Group Forum
DWS
eBay
Federal Ministry for Digital and Transport (Germany)
Federal Ministry of Defence (Germany)
Federal State of Lower Saxony (Germany)
FischerAppelt
FOX life
GDV German Insurance Association
Google
Hapag-Lloyd
Honest
Jaguar
kabel eins
McDonalds
mobile.de
MDR Television
NDR Television
ntv
Porsche
Red Bull Media House
RTL Television
ProSieben Television
PWC PricewaterhouseCoopers
rbb Rundfunk Berlin-Brandenburg
Sat.1 Television
Seetel
Servus TV
SIXX
Sony Music Entertainment
TeamOn
The Muhammad Ali Center
Volkswagen
WELT Television
World Vision
ZDF Television
Projects in 2024
VOLKSWAGEN ID. GTX WORKSHOP | Media Event | Volkswagen
THE ALL-NEW VOLKSWAGEN ID.7 TOURER | World premiere film | Volkswagen
THE ALL-NEW VOLKSWAGEN PASSAT | B-roll | Volkswagen
THE ALL-NEW VOLKSWAGEN TIGUAN | B-roll | Volkswagen
VOLKSWAGEN AT THE CES 2024 | B-roll | Volkswagen
[News Coverage for different tv channels]
Projects in 2023
1ST LOOK: ID.7 TOURER | B-roll | Volkswagen
THE ALL-NEW ID.7 | Electronic Press Kit & Media Event | Volkswagen
FIREFIGHTER CHALLENGE WORLD CHAMPIONSHIPS USA | Distribution to German tv
FIREFIT WORLD CHAMPIONSHIPS CANADA | Distribution to German tv
THE ALL-NEW GOLF | Electronic Press Kit & Media Event & Social Media | Volkswagen
THE ALL-NEW PASSAT | Electronic Press Kit & Media Event | Volkswagen
THE ALL-NEW TIGUAN | Electronic Press Kit & Media Event | Volkswagen
ID.7 GTX | Electronic Press Kit / Social Media | Volkswagen
ID.4 AND ID.5: NEW INTERIOR | Media Footage | Volkswagen
MEB PRODUCTION IN EMDEN | Media Footage | Volkswagen
TIGUAN & PASSAT: MEDIA EVENT | Media Event | Volkswagen
TOUGHEST FIREFIGHTER ALIVE | News/Magazine | Welt/Servus TV | News
TIGUAN & PASSAT: INSPECTION & APPROVAL IN SWEDEN AND SPAIN | Electronic Press Kit / Marketing Footage | Volkswagen Driving Experience
THE NEW ID.3 | Electronic Press Kit / Marketing Footage | Volkswagen
THE ALL-NEW T-CROSS | Electronic Press Kit / Marketing Footage | Volkswagen
THE NEW POLO GTI EDITION 25 | Electronic Press Kit / Marketing Footage | Volkswagen
THE ALL-NEW TOUAREG | Electronic Press Kit / Marketing Footage | Volkswagen
THE ALL-NEW ID.7 | Electronic Press Kit / Marketing Footage | Volkswagen
VOLKSWAGEN LIGHT TECHNOLOGY | Media Event | Volkswagen
ID.7 WORLD PREMIERE | Social Media | Volkswagen
ID.7 COVERED DRIVE IN SPAIN | Electronic Press Kit / Marketing Footage, Media Event | Volkswagen
ID.2ALL WORLD PREMIERE | Social Media | TeamOn/Volkswagen
CONCEPT: ID.2ALL | Electronic Press Kit | Berglandmedia/Volkswagen
MISSION VALENCIA | Social Media | TeamOn/Volkswagen
SECRETARY OF STATE AT THE UN, NEW YORK | News | Seven.One/ProSiebenSat.1
THE NEW ID.3 (STUDIO) | Electronic Press Kit / Marketing Footage, Media Event | Volkswagen
VICE CHANCELLOR OF GERMANY IN SWEDEN | News | Seven.One/ProSiebenSat.1
THE NEW ID.7 | Social Media | Volkswagen
SKILLS LABOR SHORTAGE | Magazine | ServusTV
LEAGUE OF LEGENDS | Social Media | MortanMedia/Riot Games
BE MORE! | Social Media | TeamOn/Volkswagen
[News Coverage for different tv channels]
Projects in 2022
THIS YEAR WAS MORE! | Social Media | TeamOn/Volkswagen
CONCEPT: ID. XTREME | Electronic Press Kit, Media Event | Volkswagen Driving Experience
FEEL THE BURN: FIREFIGHTERS IN SAUDI-ARABIA | Electronic Press Kit | Distribution to German tv
WORLDS XXXI. FIREFIGHTER CHALLENGE 2022 | Electronic Press Kit / Report | Distribution to ARD, ZDF, RTL, Sat.1, ProSieben, kabel eins, Vox
FIFA WORLD CUP QATAR | Report | Welt
THE NEW T-ROC, T-ROC R AND T-ROC CONVERTIBLE | Electronic Press Kit | Volkswagen
THE ALL-NEW ID. BUZZ | Electronic Press Kit / Marketing Footage, Media Event | Volkswagen
EXPLORING ICELAND | Electronic Press Kit / Marketing Footage | Volkswagen Driving Experience
THE ALL-NEW ID. BUZZ | TVC | Volkswagen Group UK
VINCENT WEISS, EMILIA SCHUELE & NADJA UHL AND THE ALL-NEW ID. BUZZ | Social Media | dammanworks/Volkswagen
THE ALL-NEW BUGATTI | Social Media | Honest/Bugatti/Rimac
EMILIA SCHUELE AND THE NEW ID.5 | Social Media | TeamOn/Volkswagen
ANDREA SAWATZKI & CHRISTIAN BERKEL AND THE NEW ID.5 | Social Media | TeamOn/Volkswagen
OLIVER BERBEN AND THE NEW ID.5 | Social Media | TeamOn/Volkswagen
SHARED MOBILITY ON ASTYPALEA | Electronic Press Kit, Social Media | TeamOn/Volkswagen
THE NEW GOLF R | Electronic Press Kit | Volkswagen
THE ALL-NEW ID.5 & ID.5 GTX | Electronic Press Kit | Volkswagen Driving Experience
THE DESIGN OF THE ID. BUZZ | Social Media | TeamOn/Volkswagen
TECH DAYS 2022 | Social Media | Volkswagen
ID. BUZZ WORLD PREMIERE | Electronic Press Kit / Marketing Footage, Media Event, Social Media | Volkswagen
CONCEPT: ID. AERO | Electronic Press Kit / Marketing Footage | Berglandmedia/Volkswagen
THE ALL-NEW ID. BUZZ COVERED DRIVE | Electronic Press Kit / Marketing Footage, Social Media | Volkswagen
HARALD HAUSWALD: FULL OF LIFE | Magazine | Norddeutscher Rundfunk
[News Coverage for different tv channels]

SayHello

Together, we can create
something extraordinary!

  • Office EU: +49-30-12074466
  • Office USA: +1-239-2443949
  • Email: media (at) pnr (dot) de
  • Office hours:
    9 am → 6 pm (CET)
    Every day.